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The question of using information from any form of tag has been TrenStar’s obsession since it started identifying each container in its very large pool of containers. This field of research, which started more than a decade ago, focussed on using the identification information to enable better business decisions and ultimately better management. Here are some examples of what we have been doing through barcode and RFID-development: This project enabled the client to link the content of any container to the container and then feed the information directly into his Enterprise Resource Planning (ERP) system. By doing this, the information collected became intelligence, showing dwell times and product movement. By using TrenStar’s OCE, the client was also able to analyse payment cycles, supplier discipline, warehousing efficiency and time in transit. In much the same way as standard supply chain tracking, this client was able to better understand customer preferences by monitoring the movement of product. The system further allowed it to track expiry dates on products in the warehouse. Forget for a moment the golden liquid inside the stainless steel beer keg and think of the cost of manufacturing a keg from precious stainless steel. Too many kegs was emptied and then stolen (possibly by someone less sober than prior to the act). In this instance, the client in the United Kingdom used RFID-tracking as a way of monitoring the issuing and return of kegs, turning RFID into an active watchdog of its assets.
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This major cellular provider in South Africa opened a flagship store filled with the best, brightest and most expensive electronic goodies they could find. Customers are invited to browse the store and place an order on anything from a Tag Heuer cellphone to a 60 inch plasma TV. The problem was keeping an eye on the products, especially those small, high value goods, whilst not creating a feeling that Big Brother was restricting their shopping experience. In this instance TrenStar used a mixture of active and passive tags to monitor product movement, without disturbing the many, drooling tech fans.